Sending a reminder email a few days before your event increases your chances of reaching more attendees and also allows you to send a reminder regarding registrations for various sessions, completion of the participant’s profile, etc. Here is a template for this type of email. Feel free to adjust the text to your liking.
Communication objective
- Encourage the registration of people who were hesitant
- Entice attendees to register for sessions if necessary
Audience
- List of attendees
- All your attendees from a previous edition who have not registered
- New potential attendees who have not registered
Key elements
- Personalized field for attendee’s name
- Interesting subject line
- Event or organization logo
- Hyperlink to registration
- Magic link to schedule
Templates
Registered attendee
Subject line : Are you ready? We are!
EVENT LOGO
Hey [attendee’s name],
Your reservation is just around the corner!
There’s only one week left until [event name]!
[date and time] [count down]
Did you register for sessions yet?
If not, build your schedule here (magic link to the sessions).
To access the event website click here (URL).
We look forward to having you with us,
[name of the event or organization]
[email address of the event]
[event website]
Non-registered attendee
Subject line : Haven’t registered yet? Don’t wait any longer!
EVENT LOGO
Hey [attendee’s name],
There’s just one week left until [event name]!
Haven’t registered yet? Don’t wait any longer!
Register now (link to the registration)
[date and time] [count down]
To access the event website click here (URL).
We look forward to having you with us,
[name of the event or organization]
[email address of the event]
[event website]