Following an event, it is very relevant to send a thank you note for the attendee’s presence. This reinforces their commitment to your event or organization. At the same time, we also suggest sending them a post-event survey to collect their comments and suggestions in order to improve your future editions. Feel free to adjust the text to your liking.
When offered something in return, people are more likely to answer your survey. For example, you could offer them a 10% discount on their tickets for the next event of their choosing. It is also more likely to up the number of answers if you put that information in the subject line of your email. Example: Get 10% off your next purchase for our events!
Communication objective
- Entice people to attend future events
- Recognize a person’s attendance
- Receive feedback on improvements for future events
Audience
- All your attendees
- All your speakers
- All your staff
Key elements
- Personalized field for recipient’s name
- Interesting subject line
- Hyperlinked survey (if you have a survey)
- Event or organization logo
Template
Subject line : Thank you for your attendance to [event name]
EVENT LOGO
Hi [recipient’s name],
Thank you for attending [event name]. We hope you enjoyed the event!
We would greatly appreciate your feedback on how you enjoyed your experience at [event name]. Your responses to this survey are invaluable to us so we can improve our future events.
How did you like your experience? (Link to survey)
Thank you again for your attendance. We wish you the best and we would be delighted to see you at our next event!
Best Regards,
[name of the event or organization]
[email address of the event]
[event website]