Attendees may need some encouragement to download the event mobile app, especially if it is not obviously advertised on your website. If this is a tool you want to be used, we suggest that you send an invitation mail that invites them to download the app. Feel free to adjust the text to your liking.
Communication objective
- Increase usage of the mobile app by attendees
- Invite attendees to use the mobile app
Audience
- Attendees of your event
Key elements
- Personalized field for attendee’s name
- Interesting subject line
- Event or organization logo
- Hyperlink to download the app
Template
Subject line: Get the mobile app now!
EVENT LOGO
Hey [attendee’s name],
[event name] is fast-approaching and we invite you to download our event mobile app!
On the app, you will find all the sessions, a list of all attendees to engage in conversations with, the speaker’s list, the partner’s page and your profile.
Get the mobile app here (link to download the app).
We look forward to having you with us,
[name of the event or organization]
[email address of the event]
[event website]